Looking in the mirror at your own morality…
I’ve been on tour with Ruud for ABN AMRO and our most important private investors. In 16 sessions we explained to our clients and investing customers our vision on sustainability and how you can have more impact with your assets. This is important for our bank because we are ‘banking for a better world’ and want to inspire our customers to join us and do the same.
Ruud focused on “doing well by doing good”, a fabulous and fascinating story about creating true value. Ruud is a great story teller and entertainer. He gives us pragmatic tools to us in work and life. The reactions of our customers were very enthusiastic, some with little restraint because Ruud let you look into the mirror of your own morality. In any case, it made me very enthusiastic! I have even invited my best friends and family to come and listen to Ruud as well.